At Asmodee, we connect outstanding games with the people and places that love them.
As part of the global Asmodee Group, we’re driven by a shared passion: to bring great games and unforgettable stories to every kind of player. We believe great games deserve great players, and that’s where you come in.
For over 30 years, Asmodee has been a leader in tabletop gaming, delivering immersive, shared experiences to players in more than 100 countries. Our lineup includes some of the world’s most loved titles: CATAN®, Ticket to Ride®, 7 Wonders, Exploding Kittens®, and Star Wars Unlimited, to name a few.
We’re proud to represent that legacy here in Australia and New Zealand. We work with amazing publishers from around the world to bring their games to players like you.
From big name favourites to timeless classics, we make sure the shelves are stocked, the word gets out, and the games land where they belong: in your hands. So, whether you're a strategist, a storyteller, a puzzler - we’ve got something for every kind of player.
We create groundbreaking games that competitors cannot match. Our creations push the boundaries of imagination, play, and expectations.
From quick party hits to deep strategy epics, we’ve got board games and card games for every type of player and every kind of occasion.
Step into new worlds and explore some of the world’s most iconic Trading Card Game- and Role-Playing Game brands, including Star Wars: Unlimited, Magic: The Gathering and Dungeons & Dragons.
From iconic franchises to trending must-haves, we’ve got a wide range of toys, collectibles, and licensed merch perfect for players, fans, and collectors of all ages.
We don’t run away from risks, we embrace them. By constantly crafting new universes and launching revolutionary products, we keep players worldwide on their toes and wanting more.
Take your Star Wars™: Unlimited experience to the next level with premium accessories from Gamegenic.
Choose from a range of high-quality deck boxes and custom-designed playmats. Plus, sleeve your deck with Star Wars™ themed art sleeves featuring Ahsoka Tano and Darth Maul from Set 3 – Twilight of the Republic.
Our dedication stems from being players ourselves. To us, board games are more than just a way to pass the time – they're a gateway to adventure and storytelling.
We have brought together a community of game stores to offer players the exclusive opportunity to collect accessories, minis and game expansion packs for game releases we're really excited about.
When you order the new game through one of these Hobby Next stores, you are eligible to receive a promotional items whilst stocks last.
We believe everyone has an inner player in them. Our doors are open to everyone, regardless of age or background, to join our diverse and inclusive gaming community where every player is celebrated and every game is an experience to remember.
At Asmodee, we distribute products from the world’s top publishers across Australia and New Zealand. We help bring world-class games to local shelves with the right mix of insight, marketing, and retail know-how.
For retailers, we’re your one-stop shop for the biggest and best in games, toys, and collectibles. From fast-moving trends to time-tested classics, our range has something for every kind of player.
Need a hand? Our experienced account managers are here to help you stay ahead of the curve—sharing what’s hot, what’s coming next, and making sure you’ve got stock at the right time. With our easy-to-use B2B platform and reliable, nationwide delivery, getting product on shelves is simple.
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with great supplier relationships
of top quality games
and your enjoyment
to help you with your business needs
